Over the weekend, CHFA NOW Toronto buzzed back to life with nearly 8,000 industry professionals gathering for Canada’s largest natural health trade show. The event showcased over 1,100 brands across various health sectors, signalling the growing interest in natural, organic, and wellness products.

Trend 1: The Rise of Non-Alcoholic Alternatives

Consumer habits shifted, giving rise to a surge in better-for-you, non-alcoholic options. From beers to spritzers, the non-alcoholic sector is booming, with brands emphasizing quality and taste for the sober curious market.

Trend 2: Embracing Plastic-Free Solutions

Sustainability takes the spotlight as brands address the consumer call for reduced plastic use. Innovative packaging solutions, such as compostable chip bags and solid shampoo bars, are gaining traction as the industry aims for eco-conscious practices.

Trend 3: Spotlight on Gut Health

Gut health takes center stage, fueled by increased awareness of its impact on overall well-being. Products supporting digestion and the gut-brain connection are in high demand, including fiber-rich foods, bone broth, and probiotic supplements.

Trend 4: Mushroom Mania

Functional mushrooms gain popularity across various product categories, from seasoning blends to beverages and supplements. Mushrooms like chaga, reishi, and lion’s mane are lauded for their immune-boosting and wellness-promoting properties, appealing to consumers seeking holistic health solutions.

The CHFA NOW Toronto event highlighted the dynamic evolution of the natural health industry, showcasing innovative trends that cater to the growing demand for healthier, sustainable, and functional products. Stay tuned for more insights and updates as we continue to explore the latest advancements in natural health and wellness.