In the heart of Vancouver, CHFA NOW emerged as a hub of innovation and inspiration, showcasing the latest trends in natural, organic, and wellness products. With over 7,600 industry professionals and 1,000 brands in attendance, the event revealed compelling insights that are set to shape the industry landscape.

Trend One: Sober-Curious Revolution The rise of #sobercurious culture has paved the way for a surge in non-alcoholic beverages, with brands introducing convenient canned zero-proof RTDs. Consumers are exploring the benefits of sobriety on their health, leading to a notable expansion in the non-alcoholic category.

Trend Two: Empowering Women’s Health A significant shift towards better representation of women’s health issues in product development was observed. Brands are dedicated to offering natural solutions for period care, menopausal women, and beyond, contributing to raising awareness and education in an often overlooked sector.

Trend Three: The Sleep Revolution Amid increasing stress levels and hectic lifestyles, the sleep-aid market is projected to soar, emphasizing the importance of a good night’s rest. Brands are focusing on holistic approaches to promote better sleep through natural aids, rituals, and routines to support the sleep cycle.

Trend Four: Nostalgic Gastronomy Food brands are embracing nostalgic 90s trends in their flavors, creating a connection with consumers through familiar tastes like classic soda and cool ranch. By tapping into nostalgia, brands not only evoke emotions but also stand out in a competitive market, offering a blend of nostalgia and healthier alternatives.

CHFA’s dedication to promoting natural, organic, and wellness products reflects in its commitment to fostering a healthier lifestyle for Canadians. As the primary trade association in this sector, CHFA continues to drive innovation and accessibility of healthy living products across the nation, shaping the future of the health and wellness industry.